Snoop Dogg, a popular hip-hop artist, has launched an NFT partnership with Coldie, a mixed media artist, on SuperRare amidst Miami Art Week. SuperRare is a non-fungible token marketplace.

Decentralized Eyes Dogg is an animated collection of images shot throughout the life of Snoop Dogg. It is set to new audio that Snoop recorded for the NFT. During the artwork unveiling, Snoop tweeted that:

“The tech we used allows the viewer 2 travel thru the piece and experience highlights of my career with some audio narration from me.”

In a tweet, Snoop said he was excited to unveil DECENTRAL EYES DOGG. According to Snoop, the DECENTRAL EYES DOGG is a partnership 1 of 1 that Coldie planned and created with him. He also revealed that, over time, the piece would evolve.

Bidding on this piece has already gotten to 169 ETH, which is about $750,000. This is not the first time Snoop Dogg will swoop into the NFT world. From last year, he has launched several NFTs and revealed himself as an NFT collector. Furthermore, he has co-organized some NFTs that feature hip-hop legends.

Celebrities Venture into NFTs

NFTs have gained popularity over the past year. The cryptographically digital tokens have had multimillion-dollar sales of artworks.

Snoop Dogg is one of the most popular celebrities to support the NFT space. The likes of Post Malone and Reese Witherspoon are not left out. Tom Brady has even created his own NFT platform known as Autograph. The platform is set to launch crypto sports collectibles.

MoonPay, a crypto firm, also revealed at the start of this month that it had created a concierge service for celebrities and other individuals with high net-worth to purchase NFTs without worrying about the complexities of crypto wallets.

However, crypto artist, pplpleaser advises that celebrities seeking to ape into NFTs must be very careful. She said:

“Just because you’re a super big celebrity in the traditional world doesn’t necessarily guarantee that you’re going to be successful when you do an NFT drop.”

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