Disney has received endorsement for a patent, which would produce personalized interactive attractions for visitors to the theme park. This tech would promote headset-free augmented reality attractions at Disney parks.
The technology would function by tracking visitors and projecting the personalized 3D effects onto close spaces, fences, and materials in the recreational area.
Disney got endorsed for this “virtual-world simulator in a real-world venue” patent on 28th December, 2021. Initially, it was filed to the US Patent and Trademark Office sometime in July 2020.
Disney has always shown zeal for metaverse. Sometime in Nov. 2021, the Chief Executive Officer, Bob Chapek mentioned that the company was getting ready to blend digital and physical assets in the metaverse. In his words, he stated:
“We’ll be able to connect the physical and digital worlds even more closely, allowing for storytelling, without boundaries in our own Disney Metaverse.”
From a LinkedIn write-up shared by MGM Resorts International CSO, Tilak Mandadi around Nov. 2020, he stated that his vision was on merging the physical and digital world. At that time, Mandadi write that:
“As we look to the future, connected park experiences that transcend the physical and digital barrier and unlock new layers of storytelling are a very exciting focus of ours. These experiences are perennial, and the guest engagement is inside and outside the parks. They are unique to you, but are also social and connected. They are constantly changing, so there is always something new to discover.”
Disney has 12 adventure parks globally in Japan, China, U.S., Paris, and Hong Kong. Disney was able to generate from its parks revenue worth about $17 billion in 2021 despite the Coronavirus pandemic.
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